“It has undoubtedly been one of the worst periods for the sector, and we are so pleased to see the creative teams coming back. While all sectors of society have been challenged over the past two years, the entertainment sector, and theatre in particular, has been significantly impacted as the restrictions and lockdown brought the sector to a virtual standstill.
Sinead Murphy, marketing and communications manager. The choice of Aladdin, with its official media partners 96FM, C103, and The Echo, was an appropriate choice for audiences wanting equal amounts of fantasy and laughter for the 2021 festive season: “Like all pantos, there will be elements that are contemporary, and that combined with the live performance and children will hopefully give audience plenty of much needed laughs.” “The first day’s ticket sales when the box office opened was the largest in our history.” It was never in doubt that we would have a panto, it was planning the logistics of how to put it all together that mainly occupied us. “Given the restrictions and the uncertainty, our main concern was grappling with the details of how we could put the show on this year. “It is particularly important that it goes well this year, having been cancelled last year, and also giving us a foundation for our plans in 2022.”Īlways well supported by the public, this year’s production generated particular interest well before tickets went on sale: “We have been inundated for information by the public going back weeks, which was so gratifying.
“Ninety-two per cent of the Everyman’s income comes from ticket sales, with the annual pantomime making up 20% of that - and that is a measure of just how important the annual production is to the theatre,” explains The Everyman marketing and communications manager Sinead Murphy. After a sustained period ‘in the dark’, the pantomime also brings a significant revenue when it is needed most. After an extended absence due to Covid restrictions in 2020, this traditional staple of Cork entertainment over the festive season arrives well timed for audiences in need of laughter and fun.
0 kommentar(er)
